About Me
My name is Zachary Walsh and I am a website/user experience designer based in Chicago, Illinois. I specialize in developing user-centered designs for marketing sites and web-based applications. Along with that I am no stranger to conceptualizing and developing automated email campaigns and landing page search engine marketing campaigns that acquire and keep in contact with business leads. I am an internally motivated "idea guy" who likes to get my hands on unique and forward-thinking web-related projects. Outside of the web-world, I enjoy listening to music and finding new bands, reading books from time to time, and pretending that I like to run.
If you need a website, or if you have a killer idea for a website, please contact me and let me know what your looking for. I always love new and exciting projects. Feel free to dig through my body of work to see if we may be a good fit.
Employment Experience
UrbanBacon.com
Co-Founder/Creative Director, May 2009 – Present
- Conceptualized and refined the business model.
- Conceptualized and designed brand identity.
- Wireframed, designed and coded website.
- Designed the back-end database.
- Programmed form email auto-responders and email notifications.
- Programmed email preference center.
- Optimized home page for conversions.
- Track form conversions and sales funnels using Google Analytics.
- Participated in partner advertising.
Total Attorneys
Senior Designer, May 2009 – Present
- Planned, designed, and programmed the corporate web site.
- Conceptualize, design, and deploy HTML email campaigns.
- Integrated email marketing platform with SalesForce database.
- Designed landing pages for paid traffic.
- Optimized landing pages for sales lead conversions.
- Optimized web site and landing pages for internal tracking.
- Track form conversions and page performance using Omniture Test & Target.
- Conceptualize email drip campaigns for new marketing leads.
- Developed process for tracking sales and marketing leads.
- Performed SEO Optimization.
UpShift Creative Group
Designer, December 2006 – May 2009
- Conceptualized and designed logos and brand identities.
- Designed company brochures, annual reports, and promotional pamphlets.
- Designed newspaper and magazine ad campaigns.
- Designed billboards, sidewalk signs and building signs.
- Wireframed, designed and programed web sites.
- Performed SEO Optimization.
- Managed web sites to ensure accurate up to date information.
- Designed Flash banner ads.
- Designed and deployed HTML email campaigns.
- Gathered quotes and negotiated pricing with print sources.
- Prepared files for printing.
Noble & Associates
Junior Art Director, June 2006 – December 2006
- Conceptualized and designed direct mail.
- Conceptualized and designed business to business sales collateral.
- Conceptualized and designed trade show booth signage.